For the second time, Puma has teamed up for a collection with Liberty, the traditional London department store. Liberty has been an institution for more than a hundred years and is known worldwide for its floral motifs.
For the latest collection of Liberty and Puma, motifs from the in-house archive were given a new lease of life. The iconic prints of the famous department store, are fused with Puma’s signature sportswear and sneakers. Wild flowers, tupelo tree or Gregorian peach are just a few of the colorful plants that adorn the apparel. The feminine collection includes skirts, T-shirts and reversible jackets in various colors and designs. The sneaker chosen for the collection is the Puma Wmns Mayze. The upper is held in green suede, which was combined with a lilac formal stripe. It is topped off with a floral embroidery and a gum platform sole. The entire collection is the perfect symbiosis of functional sportswear and traditional graphics and motifs.
To showcase the latest Puma x Liberty collection, we teamed up with Studio Linné. The floral design studio is the perfect place to showcase the apparel perfectly. The dedicated and friendly florists were also the perfect models for our editorial. We accompanied the floral designers in their work in a colorful and, above all, fragrant environment. There couldn’t have been a better place for the shoot and the result is terrific.
One evening before the in-store release at Overkill Women, we celebrated a small event together with Puma Women. In a cozy atmosphere and surrounded by several bouquets of flowers, we invited power women to exchange ideas. There was a small dinner, delicious drinks, musical accompaniment and of course a lot to talk about. The highlight of the evening was a panel talk on the topic: Woman Empowerment – The role and presentation of women in the creative scene. Speakers of the panel talk were Head of A&R Sony Music Sarah Schneider, singer Joy Denalane, Djane Gizem Adiyaman, radio host Alisha Morgenstern and brand strategist Nana Addison. The result was an extremely entertaining talk with interesting topics and even more interesting speakers.
The next day, it was time for the release of the Liberty x Puma collection at Overkill Women. Studio Linné immersed the store in a colorful sea of flowers. The customers were welcomed with a glass of sparkling wine or orange juice and had the opportunity to take a look at the collection. For the first buyers, Studio Linné had also put together exclusive flower arrangements. In glorious sunshine and surrounded by colorful flowers, the day could be enjoyed.