OVERKILL x PONY „Lady Liberty“ Runner

Not too long ago, in the year 2012 to be exact and a year after the beginning of a cooperation between PONY and OVERKILL, an exciting quest began to find a long lost treasure.

It was a hunt for a vintage Runner, a performer from way back when, a forgotten sneaker lost in time. OVERKILL
re-discovered this missing silhouette on a ”Whats on my feet today” post and presented it to the shoe manufacturer from New York with the knowledge that such running silhouette’s are very much loved all over the european scene. This discovery and the accompanied WOMFT posting created great interest and excitement at PONY. The New Yorkers were now determined to help track down the origins of the runner and bring it back to life.

Now 2013, an appeal was launched on Instagram to assist in unraveling the mystery surrounding the missing Runner. An open call for help to obtain more information and the whereabouts of a highly sought after treasure from ancient times. But even after delving deep into the PONY archives, there was still very little information to be found.

After 9 months of searching and as fate would have it, it was OVERKILL, in Berlin, that finally brought an end to this quest. As a reward, the first collaboration for the second launch of this re-discovered runner was gladly awarded to OVERKILL.

A new milestone was set and an original PONY silhouette was re-born!

With both OVERKILL & PONY deeply rooted in the heritage of their own cities, Berlin and New York, this legend was brought back to life. Proudly presented as the ”Lady Liberty“, a strictly limited collaboration dropping on the 21.03.2015 just in time for beginning of spring.

If you look closely, you will find every inch of the Runner is dedicated to the heritage of PONY (Product of New York), and a clear homage to the memorial for peace, “Lady Liberty“. The overriding colours of oxidised copper mint and grey cement provide the colour scheme of the shoe, reminiscent to the tones of the Statue of Liberty.

From this point onward, we’ll let you embark on your own bounty hunt adventure ….

21.03.2015 // IN STORE FIRST // EU 39 – 46 // € 109,95

Shop link here

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Berlin Writers present: The ‘Styles from Berlin’ Poster.

Available on 04.04.2015 at 12am – Overkill Shop, Berlin – Kreuzberg

A project from Berlin Berlin Writers. Over 100 artists contributed!

Poster available to buy at the store. First 10 visitors get the poster for FREE!

OVERKILL, Köpenicker Str. 195 A, 10997 Berlin Kreuzberg

U-BHF Schlesisches Tor (U1)






Scandinavian simplicity, American urban culture, intelligence and an important sense of humour; these are the foundations of New Black’s unmistakable design. In only a few years, the Stockholm based company has gone from a small, first collection of five t-shirts to a successful, global brand, and is now one of the most exciting names in streetwear. Never compromising with the DNA of the brand, New Black has maintained an impressive and loyal following of KOLs all over the world. Staying true to who you are and what you love will always be the new black.

Oh-Three-One, the city with no sun, sang rapper J-Son about his famously rainy hometown. Gothenburg, an industrial city on Sweden’s rainy and windy west coast, is known for its grimy climate, and no, we’re not only talking about the weather. But creativity has always thrived under cloudy skies. The home to a vibrant culture of underground clubs and street art, Gothenburg has been the birthplace of many of Scandinavia’s most important artists. Andreas Undén and Elias Gillberg met on the train tracks. Graffiti became the foundation of a 15-year-old friendship; and the creativity, humour and cheeky charm of graffiti is the foundation of New Black.

New Black is about communication. The original prints speak to rap stars, Hollywood actors and local heroes. New Black is a brand that starts conversations, worn by people who have something to say. It’s visionary, with a love for nostalgia. The clothes carry memories from Gothenburg’s rainy train tracks, a childhood fascination for American, urban culture and the audacity to dream big in a small pond.

See the collection at overkill here

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Building on the success of the Original Peoples Mind (OPM) ” BLACK SHEEP CORE COLLECTION ” in 2014 the guys from Koblenz have taken it to the next level with the upcoming ” EVOKE SELLECTION “. Stylishly clean cut as always, the intelligent use of black, grey and white drive this minimalist look ever further. Sporty cuts combined with functional additions make this collection a must have for the soon to arrive spring and summer of 2015.

OPM „EVOKE“ S/S SELECTION available at Overkill on the 28th Feb – Instore from 11:00AM Online from 00:01 h.

see it all here

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Still fresh from their recent collaboration with Sneakersnstuff, New Jersey-based retailer PACKER SHOES have turned their attention to a new project; an ASICS Gel Lyte III. The Packer Shoes x Asics Gel Lyte III “Dirty Buck” not only helps celebrate the 25th anniversary of the split tongue shoe, but also features a crisp and clean color palette using light grey nubuck on a contrasting salmon inspired midsole. Subtle hints of orange can be found throughout the upper while Packer’s branding is embedded at the rear. A rare gem that should not be missed!

Available at Overkill instore first on 28.02.2015 – 11am

Shop link here

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Kanye West and adidas Originals unveiled YEEZY SEASON 1 just in time for the Fall/Winter 2015 collection this year. Consisting of a collection of apparel and footwear priding itself on universality and timelessness, the undoubtable highlight was the YEEZY Boost. This high-top’s minimal design features a high-quality full suede upper, minimized construction, dynamic strap, full-length internal Boost cushioning and perforated vamp. A white rubber sole detailed with subtle embossed branding and a lateral zip-up closure completes this slick and timeless design.

The Kanye West x adidas Originals YEEZY Boost will be available at Overkill on the 28.02.2015 Instore only from 11AM.

Sneak peak here


atmos is back with a brand new Puma Disc Blaze arriving later this week. The Puma Disc Blaze “The Sun and the Moon” features a premium black suede upper, the Trinomic technology stands out thanks to a white speckled midsole contrasting with the sunset inspired purple and orange throughout the unique lacing system.

Release at Overkill on February 28th. Instore from 11:00 // Online from 00:01

Shop link here


asics ‘outdoor pack’ coming soon to overkill! one gel lyte V and one gel saga.

online shop links here & here

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OVERKILL x Alpha Industries MA-1 „VAGABUND“ – Release: 28.02.2015 – 16:00h – online from 20:00H


We are proud to present our next collaboration:

This time we teamed with iconic military supplier ALPHA INDUSTRIES on a military inspired reversible MA-1 jacket just in time for the spring /summer season.
Named the „VAGABUND“, this exclusive Air Force style collaboration jacket, based on the original issued in 1959, takes inspiration from some of Berlin ́s many sub-cultures such as the now famous Graffiti & Techno scenes that have been part of the cities unique identity for a number of years. Beginning with the mid 90ies, when OVERKILL was founded, the Jacket features a reversible inner lining baring a scrapbook style collage of articles, photographs and impressions from 1992 till today. Constructed from ALPHA flight nylon in the orthodox military colorway sage-green with custom embroidery on removable patches and co-branded logo stitchings on the flag labels, zipper pullers, a hidden OVERKILL patch on the inner lining and backside, a nostalgic pencil/cigarette ‚utility‘ pocket and front tab (where the pilot would clip his oxygen mask when not in use), and finally a signal strap with a play on the statement „Remove before Flight“ instead reading „Remove before Night“.

The OVERKILL x Alpha Industries MA-1 „VAGABUND“ Jacket is a journey through time objectifying Berlin subculture from the early 90s through to the present day. With a clear focus on the graffiti and techno scenes, represented using a collage of various newspaper articles portraying important local happenings, underlining the alternative and cultural development path of Berlin counterculture. Meaningful photographs from groundbreaking photographer and symbol of Berlin nightlife, Sven Marquardt as well as a verbalized and visual form of expressing the appeal and impact of “Wasted German Youth“, left behind for the Berlin Techno scene by performance artist and designer Paul Snowden. Blunt, bold, loud and an authentic impression of Berlin life and culture.

OVERKILL originating through the love of graffiti and street art, influenced by the movement of subculture and till this day still heavily inspired by Berlin, in a harmonic cooperation with ALPHA INDUSTRIES, a company who themselves have a deep historical background and roots.

The OVERKILL x Alpha Industries MA-1 “VAGABUND„ available February 28th, in store first from 4PM (online from 8PM), linked to a special event. A very limited and individual customized patch will be included for the first lucky customers.

Sizerun: EU S – 4XL
Price: 179,95

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Alpha Industries MA-1 x Overkill “VAGABUND” – 156100 / 01
( Sage – Green )
Photo credits: http://www.marie-staggat.com/

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brand new stance socks just landed at overkill!

check them out here

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asics wmns gel lyte V ‘valentines pack’ available at overkill now!

check them out here

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saucony x feature G6 Shadow 6 ‘the barney’ landing at overkill soon!

release: 07.02.2015 instore first!

online shot link here

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sns x asics x onitsuka tiger gel lyte V & shaw runner dropping at overkill this coming saturday!

release: 07.02.2015

check them out here & here

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‪#‎Reebok‬ Classic continues to drop exciting new collaborations with fashion forward brands, this time joining forces with French label SIXPACK FRANCE for a debut collection of sleek footwear and apparel designs.
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RELEASE: 06.02.2015
Online from 00:01 h
Instore from 11:00 h
See the whole collection here 

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puma blaze of glory ‘primary pack’ dropping at overkill this friday!

release – 06.02.2015

online shop links here

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